Are you intelligent, creative, literate and commercially astute? Can you understand engineered fasteners and other industrial components? Can you enthusiastically write compelling copy that excites engineers about the features, benefits and outcomes provided by our client’s products and services? Do you have a flair for creating promotional material that attracts engineers’ attention, holds their interest, generates a desire and prompts them to take action?
We are looking for a bright individual who has an engineering aptitude with strong written communication skills who can produce copy which compels customers and prospects to start a dialogue with our client If this profile fits you then please get in touch with us today.
Marketing Copy Creator
Our client based in Sutton in Ashfield is looking for a part-time copywriter to join their marketing team. The successful candidate will work over two or three days per week and report to the Marketing Manager. This critical role creates wide-ranging persuasive written sales-focussed communications or our client’s core English marketing channels.
Create written copy for a variety of media (on-line, printed) that is accurate and sends compelling positive and interesting information to target customer profiles which results in sales leads being generated.
Gather information from all sources (databases, suppliers, internal product experts, etc) and by all appropriate means (web research, printed media, interviews, etc) regarding products and services to be promoted.
Write factually accurate and interesting content of appropriate lengths that suits the objectives for each assignment.
Understand and apply the “dos and don’ts” of content creation in maximising the effectiveness of copy for Google search rankings without compromising the experience of the human reader.
Understand and apply the psychology of influence in using linguistic and stylistic techniques in generating desired actions from the readers of your copy.
Collect and review feedback (both electronic and verbal) in order learn, adapt and improve future work.
Review and critically appraise competitor copy and report on findings to your manager.
Proactively improve existing content.
Ensure all new copy or copy enhancements are approved by management before being viewed by customers or prospects.
Aptitudes, traits and skills
Able to produce faultless written copy with no grammatical errors
Good listening and questioning skills to gather product/application/markets/services information
Attention to detail in ensuring all marketing is to a high quality and conforms to corporate identity guidelines
Strong desire to get real-world results (good copy = good leads = good sales)
Good self-management including time-management
Energetic with a good work ethic
Open and honest